Program Information
Amaç
The aim of the Marketing Program is to educate individuals who are capable of effectively managing marketing, sales, and customer relationship processes required by today’s competitive business environment, who possess strong analytical thinking skills, and who demonstrate a high level of practical competence. In this context, the program aims to graduate students who have both theoretical and practical knowledge of marketing principles, consumer behavior, and sales processes; who are proficient in digital marketing, social media, and e-commerce applications; and who exhibit strong communication skills, a customer-oriented mindset, adherence to ethical values, and well-developed strategic decision-making abilities.Kazanılan Derece
Associate DegreeKayıt ve Kabul Koşulları
Student admission to the program is specified in “the Student Selection and Placement System (ÖSYS) Higher Education Programs and Quotas Guide”.Mezuniyet Koşulları
In order to graduate from an operating room services program, students must complete a total of 120 ECTS credits, gain at least 25% of this total credit in and out of the elective courses. According to the provisions all courses, applications, 20-day summer internship program, Ankara Medipol University Associate, Bachelor of Education and Examination Regulations must be successfully completed and must provide at least 2.00 general academic average.Önceki Öğrenimin Tanınması
There isn’t compulsory English Preparatory Program in the Marketing Program. For horizontal and vertical transfer, it is required to fulfill the conditions specified in the Ankara Medipol University Associate Degree, Undergraduate Education and Examination Regulations. Admission of students to the Marketing Program is carried out in accordance with the principles determined by the Council of Higher Education (YÖK) and the decision of the Senate, in line with the relevant legislation. Students who have previously enrolled in other higher education institutions in Türkiye or abroad may, upon request, apply for credit and grade transfer; such applications are evaluated by the relevant units.Ders Planı- AKTS Kredileri
* Bu ders planı tablosunda gösterilen dersler öğrenci işlerindeki güncel ders plan bilgilerini göstermektedir.
** İlgili dönemde zorunlu dersler mutlaka açılırken, seçmeli ve programa bağlı seçmeli derslerin açılması tercih ve kontenjan durumuna bağlı olarak değişkenlik gösterebilir.
*** Mesleki klinik derslerin teorik ve uygulama ders saatleri, haftalık değil toplam ders saatini ifade etmektedir.
Her hangi bir dersin amaç, öğrenme kazanımları vs. detay bilgilerini görmek için aşağıdaki tabloda dersin ismine tıklayınız.
| 1. Yarıyıl Ders Planı (Güz Dönemi) | ||||||
| Kodu | Ders | Dil | T+U | UK | AKTS | İndir |
| PRP1110962 | MATHEMATICS | Türkçe | 2 | 2 | 2 | |
| PRP1110957 | GENERAL ACCOUNTING | Türkçe | 2 | 2 | 3 | |
| PRP1110958 | ECONOMY | Türkçe | 2 | 2 | 3 | |
| PRP1110959 | BUSINESS MANAGEMENT I | Türkçe | 2 | 2 | 3 | |
| PRP1180212 | PRINCIPLES OF MARKETING I | Türkçe | 3+2 | 4 | 4 | |
| PRP1180213 | BASIC LAW | Türkçe | 2 | 2 | 3 | |
| PRP1110046 | OCCUPATIONAL HEALTH AND SAFETY | Türkçe | 2 | 2 | 2 | |
| PRP1110069 | BEHAVIORAL SCIENCES | Türkçe | 2 | 2 | 2 | |
| PRP1110963 | PUBLIC RELATIONS | Türkçe | 2 | 2 | 2 | |
| PRP1110964 | ELECTRONIC MARKETING | Türkçe | 2 | 2 | 2 | |
| ATA1110008 | ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION I | Türkçe | 2 | 2 | 2 | |
| İNG1110140 | ENGLISH I | İngilizce | 2 | 2 | 2 | |
| TDL1110139 | TURKISH LANGUAGE I | Türkçe | 2 | 2 | 2 | |
| 2. Yarıyıl Ders Planı (Bahar Dönemi) | ||||||
| Kodu | Ders | Dil | T+U | UK | AKTS | İndir |
| PRP1213084 | BUSINESS MANAGEMENT II | Türkçe | 2 | 2 | 2 | |
| PRP1211495 | MARKETING PRINCIPLES II | Türkçe | 3+2 | 4 | 4 | |
| PRP1211496 | CUSTOMER BEHAVIOR | Türkçe | 3 | 3 | 3 | |
| PRP1213106 | SERVICE MARKETING | Türkçe | 2 | 2 | 2 | |
| PRP1212991 | SUMMER PRACTICE | Türkçe | 0+12 | 3 | 5 | |
| PRP1211586 | NEUROMARKETING | Türkçe | 2 | 2 | 2 | |
| PRP1211587 | DIGITAL AND SOCIAL MEDIA MANAGEMENT | Türkçe | 2 | 2 | 2 | |
| PRP1211588 | INFORMATION AND COMMUNICATION TECHNOLOGIES | Türkçe | 2 | 2 | 2 | |
| PRP1210965 | HUMAN RESOURCES MANAGEMENT | Türkçe | 2 | 2 | 2 | |
| ATA1210184 | ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTION II | Türkçe | 2 | 2 | 2 | |
| İNG1210187 | ENGLISH II | İngilizce | 2 | 2 | 2 | |
| TDL1210179 | TURKISH LANGUAGE II | Türkçe | 2 | 2 | 2 | |
Program Yeterliliği
Cognitive, Practical
1. To be able to practice and use theoretical knowledge related with marketing and advertising into working life.
3. To be able to manage the processes related with marketing and advertising and have ability to be a team worker.
6. To be able to behave accurate in occupation and ethics.
9. To have the ability to comprehend and use the vocational legal legislations.
13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity.
14. To be able to manage the process with fulfillment of needs.
| Program Çıktısı TYYÇ Temel Alan Matrisi | |
| Temel Alan Yeterliliği | Program Yeterliliği |
| KNOWLEDGE | |
| Theoretical, Factual | |
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1 - 1. To be able to practice and use theoretical knowledge related with marketing and advertising into working life. 2 - 2. To be able to act regarding to competition conditions with evaluating the other conditions which depend on globalization. 3 - 3. To be able to manage the processes related with marketing and advertising and have ability to be a team worker. 4 - 4. To be able to follow trends, pursue and practice the current developments in the area of marketing and advertising. 7 - 7. To have the required knowledge for advertisement, personal sales, customer relationship management, public relations, brand management and online marketing which are the required skills of employee and to be able to practice these knowledge. 10 - 10. To have the enough ability to know the knowledge that will be adequate to communicate and to follow the international literature on marketing. | |
| SKILLS | |
| Cognitive, Practical | |
|
1 - 1. To be able to practice and use theoretical knowledge related with marketing and advertising into working life. 2 - 2. To be able to act regarding to competition conditions with evaluating the other conditions which depend on globalization. 3 - 3. To be able to manage the processes related with marketing and advertising and have ability to be a team worker. 4 - 4. To be able to follow trends, pursue and practice the current developments in the area of marketing and advertising. 5 - 5. To be able to be open-minded on the new trends and developments about marketing 7 - 7. To have the required knowledge for advertisement, personal sales, customer relationship management, public relations, brand management and online marketing which are the required skills of employee and to be able to practice these knowledge. 8 - 8. To have the persuasive skill and the ability to communicate effectively in the business life. 9 - 9. To have the ability to comprehend and use the vocational legal legislations. 12 - 12. To have a knowledge about sectorel problems and ability to face with these problems 13 - 13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity. 14 - 14. To be able to manage the process with fulfillment of needs. | |
|
1 - 1. To be able to practice and use theoretical knowledge related with marketing and advertising into working life. 3 - 3. To be able to manage the processes related with marketing and advertising and have ability to be a team worker. 4 - 4. To be able to follow trends, pursue and practice the current developments in the area of marketing and advertising. 7 - 7. To have the required knowledge for advertisement, personal sales, customer relationship management, public relations, brand management and online marketing which are the required skills of employee and to be able to practice these knowledge. 8 - 8. To have the persuasive skill and the ability to communicate effectively in the business life. 9 - 9. To have the ability to comprehend and use the vocational legal legislations. 10 - 10. To have the enough ability to know the knowledge that will be adequate to communicate and to follow the international literature on marketing. 13 - 13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity. 14 - 14. To be able to manage the process with fulfillment of needs. | |
| COMPETENCIES | |
| Ability to work independently and take responsibility | |
|
3 - 3. To be able to manage the processes related with marketing and advertising and have ability to be a team worker. 12 - 12. To have a knowledge about sectorel problems and ability to face with these problems 14 - 14. To be able to manage the process with fulfillment of needs. 15 - 15. To express the practices and designs about marketing and advertising clearly to colleagues, person who is served and institutions. | |
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12 - 12. To have a knowledge about sectorel problems and ability to face with these problems 13 - 13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity. 14 - 14. To be able to manage the process with fulfillment of needs. 15 - 15. To express the practices and designs about marketing and advertising clearly to colleagues, person who is served and institutions. | |
| Learning Competence | |
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2 - 2. To be able to act regarding to competition conditions with evaluating the other conditions which depend on globalization. 5 - 5. To be able to be open-minded on the new trends and developments about marketing | |
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13 - 13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity. 14 - 14. To be able to manage the process with fulfillment of needs. | |
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11 - 11. To be a creative, builder and have a sense to society, institution and environment on marketing and advertising subjects. 13 - 13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity. | |
| Communication and Social Competence | |
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13 - 13. To have the consciousness about the necessity of lifelong learning and ability to carry out these necessity. 15 - 15. To express the practices and designs about marketing and advertising clearly to colleagues, person who is served and institutions. | |
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15 - 15. To express the practices and designs about marketing and advertising clearly to colleagues, person who is served and institutions.
| |
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2 - 2. To be able to act regarding to competition conditions with evaluating the other conditions which depend on globalization. 4 - 4. To be able to follow trends, pursue and practice the current developments in the area of marketing and advertising. 10 - 10. To have the enough ability to know the knowledge that will be adequate to communicate and to follow the international literature on marketing. | |
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| Field-based Competence | |
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6 - 6. To be able to behave accurate in occupation and ethics.
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6 - 6. To be able to behave accurate in occupation and ethics.
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3 - 3. To be able to manage the processes related with marketing and advertising and have ability to be a team worker. 4 - 4. To be able to follow trends, pursue and practice the current developments in the area of marketing and advertising. 5 - 5. To be able to be open-minded on the new trends and developments about marketing | |
İstihdam Olanakları
The business area is very wide for graduates who want to work in this field. They can be employed in all institutions and organizations belonging to the private sector where marketing and advertising services are provided. Graduates can work in the field and in stores as salespeople, sales representatives, sales managers, researchers in marketing companies, public relations and advertising, media companies, e-commerce companies, tourism agencies, hotel businesses, banks and various companies’ customer service departments and other marketing areas. They can find the opportunity to work in the field by getting valid points from the Public Personnel Selection Examination (KPSS). Graduates can work in these fields as managers, responsible, expert or staff. In addition, graduates who speak foreign languages can work in international marketing companies.Üst Dereceye Geçiş
Required legislation is associated.Eğitim Türü
Full TimeÖlçme ve Değerlendirme
The absolute evaluation system is used to calculate the students' success grade. The success of a course is determined by the course grade. Course achievement is achieved by the student's success in the semester (mid-term exams, assignments, practical work, etc.) and the overall examination. The effect of mid-term exam on the success score is 40%, the effect of the final exam grade on the success score is 60%. The effect of midterm and final exams on the achievement score can be changed by the Senate decision. In this case, the effect rate of the general exam on the course grade is at least 30% and at most 70%. The effects of the midterm and the general examination on the course success grade and the application plan of the course with the minimum grade required to be taken in the general examination are announced to the students at the beginning of the semester by the instructor responsible for the course. Students who do not take the general exam are considered unsuccessful. The raw scores from the exams are converted to points over 100 (one hundred) points, and the general achievement grade is given by adapting to the note system article of the Ankara Medipol University Associate, Bachelor of Education and Examination Regulations. Exam grades are announced in writing. The principles for calculating the course grade are determined by the Senate.Bölüm/Program Başkanı
Programme Director
Öğr.Gör. Ceren GENÇÖğrenme Durumları
Öğrenme durumları öğrencilerin yaratıcı, eleştirel, yansıtıcı düşünme becerilerini mantıksal, matematiksel düşünme becerileri gibi üst düzey düşünme becerilerini geliştirmeyi hedefler. Bunun yanında öğrencilerin meta-bilişsel becerilerini geliştirmeyi hedefler. Öğrenme durumları öğrenme stratejileri, yöntemleri, tekniklerinin yanında kullanılan araç gereçler ile ölçme değerlendirme yöntemlerini kapsamaktadır. Programlarda kullanılan öğrenme durumları aşağıdaki listede verilmiştir:
Öğrenme Durumları * | Başlıca öğrenme faaliyetleri | Kullanılan Araçlar |
|---|---|---|
Question–Answer Technique | Asking questions, critically evaluating responses, generating questions and answers, providing critique, analyzing and assessing creative responses, asking structured questions and producing answers, and asking closed-ended questions and generating responses. | Course textbooks, recommended readings, worksheets, question banks, and multimedia tools (text, images, graphics, drawings, audio, video, cartoons, and animations) are utilized. |
Multiple Choice Exam | ||
Case Studies | ||
Discussion Method | Listening, speaking, questioning, generating responses, developing opinions and inquiry, examining and researching viewpoints, producing critical thinking, and fostering creative thinking. | tandard classroom technologies, multimedia tools (text, images, graphics, drawings, audio, video, and animations), computers, projectors, online environments, conference halls, and workshops are utilized. |
Lecture Method | Listening and speaking activities are emphasized, and techniques such as direct instruction, conferences, seminars, speeches, statements, and briefings are applied. | |
Computer and Internet-Supported Instruction | Computer and internet-supported instruction involves the integration of online learning platforms, e-books and digital content, webinars and live classes, applications and simulations, digital game-based learning, adaptive learning systems, virtual and augmented reality applications, social media and interactive platforms, data analysis and monitoring tools, and artificial intelligence technologies into the educational process. These tools provide interactive and technology-enhanced learning environments aimed at developing students’ communication, collaboration, analytical and critical thinking, problem-solving, decision-making, and creative thinking skills. They also enable instructors to share course materials, monitor student performance, and manage learning processes more effectively. | |
Written Examination | written exams are used to assess creative, critical, and reflective thinking. In addition, multiple-choice and short-answer exams (including fill-in-the-blank, matching, true/false, and similar formats) are conducted to evaluate cognitive skills such as knowledge, comprehension, application, and analysis. | Written exam papers, multiple-choice tests, short-answer tests, mixed-format tests, and answer keys are utilized. |
Ders - Program Yeterlilikleri İlişkileri
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